David Eddy, on Feb 9, 2016 7:00:00 AM
There is a great deal of attention paid in travel industry articles to the importance of an effective online presence. Given the growing influence of technology on every aspect of travel – whether travel agency, tour operator, or Travel Management Company – that focus isn’t really surprising. However, it’s important for every online travel business to realize the power of the Internet cuts both ways.
David Eddy, on Dec 8, 2015 7:00:00 AM
Just this past November a bargain-hunter found a NYC hotel right on Central Park with a 35% discount off regular rates. A quick Google scan showed strong 4 star review averages across several booking sites. Then she noticed a different result on Yelp. That site showed a 2.5 star review average. Yelp’s average was based on several hundred reviews whereas the other sites averaged several thousand, but both struck her as good sample sizes. It didn’t make sense for the ratings to be so different.
