travel tech insights

The release of BridgeStreet Global Hospital’s The Bleisure Report 2014 introduced a new term to the travel industry and revealed the idea of combining business and leisure travel – far from being outlandish – was a reality for a sizeable number of people and poised for growth.  The report found that 83% of global business travelers take time on business trips to explore their destination cities and 37% add personal leave days to most or all of their trips. The key word to notice is “global” business travelers, because it makes all the sense in the world to maximize international airfares bought by employers.

There are several audiences for this question and at least as many possible answers. The audience which likely first comes to mind is the business person - finding his seat on an early Monday morning, then monitoring connection times as he makes his way home on Friday.  Invisiblein that mental picture is a second audience: the traveler’s corporate travel policy. Then there is a third one – the corporate managers responsible for the execution and outcomes of that policy.  It’s impossible for any travel agency to arrive at a good answer to the question unless it thinks in terms of managing travel rather than simply arranging travel.