travel tech insights

2016 – Digital Transformation arrives at the Travel Agency

The travel agency has seen its share of changes over recent years. Marketing channels used to be called the front door of the agency or the telephone. Then online booking arrived in the travel industry, bringing with it: pricing transparency; e-commerce; new distribution relationships and altered commission structures.

For most travel businesses the first reactions to these changes were reactive changes to their business models – and it made sense. When price transparency drops margins and commissions are shrinking, finding ways to cut costs and increase efficiencies provides more immediate relief than creating new revenue streams with higher profitability. However, in 2016 proactive changes in travel agency business models will likely accelerate, particularly in the area of digital transformation.

Topics: travel technology travel erp travel company travel agency Big Data travel business travel experience digital transformation 360 Customer View