travel tech insights

Today’s global travel industry is awash in complex actions and tasks travel management companies must undertake to remain competitive and acquire and retain customers. But with so many players in the travel and tourism landscape - travel agents, tour operators, and more - customers too can find themselves struggling to navigate the wealth of options, methods, and modes when it comes to researching, comparing, and completing bookings. While the needs of the customer and TMC might vary, the desire for responsive, agile, and transparent operational platforms is key.

This is where a travel ERP solution is an important value proposition on both sides of the equation, for TMCs and customers alike. The capacity of a travel ERP solution to automated workflows and back-office tasks, and fast, accurate invoicing and documentation reduce headaches for both parties by streamlining once manual, time-consuming activities and providing TMCs and customers with greater visibility across each touch point of the value chain.

20 minutes may not sound like a lot of time. It’s a quick lunch or a long shower, but it doesn’t seem like enough time to worry about how efficiently it’s been spent. But multiply that 20 minutes five thousand times and you begin to see the way that best use of 20 minutes compounded over a month or a year can turn into real time and real money. If a small travel agency spends 20 minutes manually processing each of the 5,000 airline tickets it sells in a month, that 20 minute process takes up nearly 2,000 hours worth of work—the work of several employees.

Even in today’s increasingly digitized travel industry, this is still all too common of a scenario, especially for smaller travel agencies or travel companies. Yes, it’s true these tasks are important and a large part of a travel agency’s operations. Of course, tickets need to be processed—just as travel policies need to be enforced, invoices need to be managed, and 3rd party bookings need to be recorded. Just because these tasks are crucial, however, does not mean that they still need to be done by hand. Agencies utilizing a travel ERP solution ought to be able to automate these processes and many others, thereby saving time and money while freeing up employees to focus on providing value and completing more useful tasks.

TINA 3 reflects 14 years of experience in the mid back office area, gathered from more than 45 markets. In order to be validated, all the new features of the product have been tested against the normal day to day operations performed by more than 300 travel agencies across the world.

'We have focused on several major areas: 

• Improved user experience
• Increased number of automated processes
• Big Data Aggregation with new features in the reporting module
• Addition of processes control tools
• Customized Deployment and implementation depending on project size

Let’s talk about cooking for a moment, particularly the cooking of a stew. A typical stew is made up of many core ingredients essential for a healthy diet: meat, starch, carbs, vegetables, and others. These ingredients are then combined in one-pot for a well-rounded eating experience that is efficient for the diner and often easy for the cook to prepare. The end result, if done properly, is a well-integrated dish of complex flavors that is often simple to execute and easy to repeat in the future.

The same is true when it comes to ERP solutions for travel agents. In today’s complex, interconnected travel industry, travel agents are called to execute any number of disparate tasks at any given moment - everything from travel operations to financial duties to operational or back-office functions. The result of these demands is a complex business atmosphere that can require much in the way of time and resources, which can hamper an agent’s productivity and efficiency in serving customers.

Today’s travel agent is in an interesting position. Some travel industry insiders believe traditional brick-and-mortar travel agents are set to experience a resurgence due to renewed interest from millennial travelers, while others believe traditional travel agents have long outlasted their utility in an online-driven industry. The truth of the matter is most likely somewhere in the middle of these two ideas, but either way travel agents in today’s complex, global travel landscape are faced with a number of challenges in remaining a relevant part of the industry, particularly when it comes to business processes.

For traditional travel agents, the concept of business processes - a series of related business actions or transactions resulting in a certain goal or objective - can be a major pain point for agencies still relying on outdated methods of completing transactions between wholesales, suppliers, distributors, and customers. These methods - often relying on manual data entry, management, and customer relations - lack the flexibility, agility, and transparency travel agents need to get the right products to the right people at the right time. This lack of speed and convenience can seriously hamper a travel agency’s entire value chain and be a determining factor in how healthy and stable a travel agency truly is.