You wouldn’t drive around an unfamiliar neighborhood or city without a map or some kind of GPS device. Not only could this result in confusion and frustration, but it could also result in more concrete, tangible consequences such as lost time, increased fuel costs, and undue wear and tear on your vehicle. To successfully navigate new areas, you need a powerful mapping system to get you where you need to go as fast and efficiently as possible.
Much the same can be said for why travel companies need a powerful, integrated travel booking system. Because the travel industry is built on responding to disruptions (inclement weather, environmental events, or other delays and cancellations), travel companies must be agile enough to handle these and other temporary breakdowns in calculated, efficient ways to retain customers and continue operations in as normal a way as possible.