Travel Technology and Engagement Marketing can increase Sales
By David Eddy on Jan 12, 2016 7:00:00 AM
There are very few people who haven’t heard the refrain, “I know half my marketing expenditure is a waste of money, I just don’t know which half.” One reason for this saying’s longevity is that it contains a kernel of truth; every travel company would love to know exactly what turns a …
2016 – Digital Transformation arrives at the Travel Agency
By David Eddy on Jan 6, 2016 7:00:00 AM
The travel agency has seen its share of changes over recent years. Marketing channels used to be called the front door of the agency or the telephone. Then online booking arrived in the travel industry, bringing with it: pricing transparency; e-commerce; new distribution relationships …
Yes, a Travel Business needs a Travel ERP Solution
By David Eddy on Dec 29, 2015 7:00:00 AM
To the public eye travel is a straightforward concept focused on destinations, activities, tickets and itineraries. For those who work in the travel industry it’s always been a complicated set of interrelationships between retailers, wholesalers and service providers – made, if anythi …
How to Help Your B2B Travel Resellers
By David Eddy on Dec 22, 2015 7:00:00 AM
The travel industry has always been a complex distribution system comprised of retail travel agents; wholesalers supplying travel services options including transport, accommodation, tours and attractions; and local tourism resources who contract their services with wholesalers. Over …
How to Inspire Millennial Travelers (and grow your Travel Business)
By David Eddy on Dec 17, 2015 7:00:00 AM
Who are the millennials and why are they important to your travel business? It’s certainly no problem finding articles identifying millennials by the numbers: did you know they check their smartphone 45 times a day, and are 50+% more likely to ditch search engines and email in favor o …